Overcoming Cognitive Dissonance in Business Travel

This comprehensive course is designed specifically for Travel/Mobility and Sustainability Managers who seek to integrate sustainable practices into their organization’s travel program. The curriculum is tailored to provide in-depth knowledge and practical skills necessary for understanding and how to overcome cognitive dissonance in business travel.

Who Should Take This Course?

Travel/Mobility Managers: Ideal for those responsible for planning and managing corporate travel policies, seeking to adopt environmentally friendly and cost-effective travel solutions.

Sustainability Managers: Perfect for professionals focused on integrating sustainability practices into their organization’s operations and policies.

What will you learn?

Here’s a summary of the key learnings:

Understanding of Cognitive Dissonance: Participants will learn about cognitive dissonance, especially how it manifests in business travel when personal or corporate sustainability beliefs clash with the realities of travel.

Sustainability in Business Travel: The course covers the three pillars of sustainability (environmental, social, and economic) in the context of business travel, teaching participants how to evaluate and mitigate the impacts of travel decisions.

Strategies to Overcome Cognitive Dissonance: Participants will acquire strategies to address cognitive dissonance, such as seeking information, reframing perspectives, modifying behavior, validating decisions, and embracing the discomfort as a catalyst for change.

Application of Sustainability Metrics: The course teaches how to apply sustainability metrics in decision-making, including calculating carbon footprints, assessing the social impact of travel, and understanding the economic implications of travel choices.

Balancing Professional and Sustainable Choices: Participants will learn how to develop flexible, sustainable travel policies and practices that cater to diverse needs while aligning with sustainability goals.

Continuous Improvement and Feedback: The importance of continuous feedback and improvement in refining travel policies will be emphasized, along with strategies to regularly gather and incorporate stakeholder feedback.

Educating and Advocating for Sustainable Travel: The course will equip participants with the skills to educate and advocate for sustainable travel practices within their organizations and with clients, highlighting the long-term benefits.

Practical Implementation: Throughout the course, participants will engage in practical exercises and case studies, enabling them to apply their learning in real-world scenarios.

By the end of the course, participants will be well-equipped to make informed, sustainable decisions in business travel, effectively manage cognitive dissonance, and advocate for environmentally responsible practices in their professional spheres.

SUBJECT TO CHANGE